The codes of luxury feel unsettled. Choice is abundant. Access travels faster than ever. Cultural signals are amplified, copied and exhausted ad nauseum. The surface is restless.

Beneath that churn, the fundamentals are more stable than they appear. Belief. Ritual. Status. Memory. The human drivers of value have not changed; only their expression has. They surface in new arenas—in leisure, sport, entertainment, membership—but their logic endures. Though with more levity perhaps.

‍Luxury 2030 traces these continuities and the tensions that accompany them. Drawing on behavioural theory, cultural observation and first-hand perspectives from industry leaders, we examine why certain experiences remain magnetic, why some brands accrue lasting significance, and what holds steady in a culture defined by acceleration.

Launching at The Luxe Convergence in Cannes this April.

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